Video Adserving Best Practices

Preroll, Postroll Video Ad Specs:

Mandatory



Optional



Minimal settings for FLV encoding


Dimensions Video Codec Keyframes Aspect Ratio fps Audio Turnaround
640x480 400kbs On2 VP6 Automatic 4:3 or 16:9 29.97 96kbs (stereo) 3 days

Bigbox (running as Pre/Postrolls) Ad Specs:

Mandatory


  • - Bigbox ads can be used in place of Preroll/Postroll ads if a video cannot be used
  • - Able to run flash ads, jpg/gif ads, and 3rd party ads.
  • - Ads will timeout based on Preroll/Postroll specs, up to :15 for Preroll, up to :30 for Postroll
  • - Last frame of Postroll will remain on the screen once ended (if Postroll is running)
  • - Standard bigbox ads won't be able to run as prerolls
  • - Create 2 versions of the ad, one 576x324 and one 320x240 for the different size players.
  • - Max 3 business day turnaround

Optional


  • - Preroll and Postroll can be clickable with optional URL

Tech Specs:


Dimensions Max File Size Turnaround
576x324 (fullsize player), 320x240 (playlist/inline player) 90k 3 days

Overlay Ad Specs:

Mandatory


  • - Must be flash and published for Flash Player 9 or higher w/ actionscript 3.0.
  • - Ad will be accessable throughout the entire content video after the first :15.
  • - Overlay must contain a close button.
  • - Overlay will play for :15 and either vanish or dissolve into a reminder button
  • - If the close button is clicked the overlay should vanish or dissolve into a reminder button
  • - Can contain video, forms, animations, ect and can pause content video if overlay expands or takes up the full screen of the player.
  • - Max 3 business day turnaround
  • - Create 2 versions of the ad, one 576x324 and one 320x240 for the different size players.

Optional


  • - Optional tracking becans can be added for custom interaction points or instances.
  • - Interaction points in the overlay will be tracked via DoubleClick. Must inform the adserver group to create tracking tags before ad is finsihed being built

Tech Specs:


Dimensions Max File Size Turnaround
576x324 (fullsize player), 320x240 (playlist/inline player) 90k 3 days